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Privacy Policy
Effective Date: July 6, 2026
Welcome to The Blue Pursuit ("The Blue Pursuit," "we," "our," or "us"). The Blue Pursuit is an independent travel advisor brand affiliated with Fora Travel. We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://thebluepursuit.com (the "Website"), complete our Travel Style Assessment, request travel planning services, submit an inquiry, or otherwise interact with us.
By using this Website, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
The information we collect depends on how you interact with our Website and services.
Information You Voluntarily Provide
You may voluntarily provide information including:
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Your name
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Email address
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Phone number
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City, state, or country of residence
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Travel preferences and interests
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Desired destinations
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Budget information
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Travel dates
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Number of travelers
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Special requests or accessibility needs you choose to disclose
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Responses submitted through the Blue Pursuit Travel Style Assessment
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Information contained in emails, consultation requests, or contact forms
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Any additional information you choose to provide while planning your travel
Providing this information is voluntary. However, certain information may be necessary for us to respond to inquiries, provide recommendations, or assist with travel planning.
Travel Style Assessment
Our Travel Style Assessment is designed to provide personalized travel insights and destination recommendations.
Assessment responses are submitted only if you choose to share them with us. Responses may be transmitted through our Website and delivered to our business email for review. We may use your responses to:
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Generate personalized travel recommendations
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Better understand your travel preferences
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Prepare for consultations
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Recommend destinations, resorts, cruises, tours, or experiences that align with your interests
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Improve future versions of the assessment
We do not sell assessment responses or use them to make automated decisions that produce legal or similarly significant effects.
Travel Planning Information
If you request travel planning services, we may collect additional information necessary to research, quote, recommend, reserve, or book travel. Depending on your request, this may include information required by Fora Travel or travel suppliers.
This information is collected only as necessary to provide the services you request.
Information Collected Automatically
Like most websites, certain technical information may be collected automatically when you visit our Website. This information may include:
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IP address
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Browser type and version
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Device type
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Operating system
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Referring website
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Pages visited
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Date and time of access
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General geographic region
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Website performance and security information
This information is generally used to help operate, secure, and improve the Website.
Cookies and Similar Technologies
Our Website, which is hosted by Wix, may use cookies or similar technologies that are necessary for website functionality, security, user preferences, and performance.
At this time, we do not intentionally use website analytics platforms or advertising tracking technologies. If analytics, advertising tools, or similar services are added in the future, this Privacy Policy will be updated accordingly.
Some third-party services integrated with the Website may also use cookies in accordance with their own privacy policies.
You may manage cookie preferences through your web browser settings. Disabling certain cookies may affect Website functionality.
How We Use Your Information
We use the information we collect for legitimate business purposes, including to:
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Respond to your questions and travel inquiries
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Deliver your Travel Style Assessment results, if requested
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Provide personalized destination recommendations
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Research travel options that align with your interests and preferences
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Prepare travel quotes and itineraries
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Coordinate reservations and bookings
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Communicate regarding existing or potential travel plans
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Provide customer support before, during, and after travel
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Improve our Website, services, and Travel Style Assessment
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Maintain business records
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Protect against fraud, unauthorized activity, or misuse of our Website
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Comply with applicable legal obligations
We use your personal information only for purposes reasonably related to the services you request or as otherwise described in this Privacy Policy.
Email Communications
If you contact The Blue Pursuit, request information, complete a consultation request, or inquire about travel planning services, we may communicate with you by email regarding your inquiry, travel plans, or requested services.
We may also occasionally send travel-related newsletters, destination inspiration, special offers, business updates, or promotional communications.
Where required by applicable law, we will obtain your consent before sending marketing communications.
You may unsubscribe from promotional emails at any time by following the unsubscribe instructions included in those communications or by contacting us directly.
Please note that even if you opt out of marketing emails, we may continue sending non-promotional communications related to your travel inquiries, bookings, consultations, or services you have requested.
When We Share Your Information
We respect your privacy and do not sell your personal information to third parties.
We may share your information only when reasonably necessary to provide travel planning services or operate our business.
Examples include:
Fora Travel
As an independent travel advisor affiliated with Fora Travel, information relevant to your travel planning or booking may be shared with Fora Travel to facilitate quotes, reservations, customer support, itinerary management, or travel bookings.
Travel Suppliers
When necessary to provide travel planning services, your information may be shared with travel suppliers involved in your requested trip, including but not limited to:
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Hotels and resorts
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Cruise lines
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Airlines
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Rail providers
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Tour operators
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Transportation providers
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Destination management companies
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Travel insurance providers
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Activity and excursion providers
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Vacation package providers
Only the information reasonably necessary to provide requested travel services will be shared.
Each supplier maintains its own privacy practices, and we encourage you to review their privacy policies before making reservations.
Service Providers
We may use trusted third-party service providers that help operate our business or Website. Depending on the services we use, these providers may include:
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Wix for website hosting and Website functionality
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Google Workspace for email communication, document management, and business operations
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Google Sheets or similar productivity tools for organizing travel planning information
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Other business tools that assist with communication, scheduling, document management, or customer support
These providers may process information only as necessary to perform services on our behalf.
Legal Requirements
We may disclose personal information if we believe disclosure is necessary to:
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Comply with applicable law or legal process
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Respond to lawful requests from government authorities
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Protect our legal rights
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Investigate fraud or security concerns
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Protect the safety of our clients, visitors, or others
Data Retention
We retain personal information only for as long as reasonably necessary to:
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Provide requested travel planning services
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Maintain client records
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Comply with legal, tax, accounting, or regulatory obligations
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Resolve disputes
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Enforce our agreements
The length of time information is retained depends on the type of information, the services requested, applicable legal requirements, and legitimate business needs.
Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no method of transmitting information over the Internet or storing electronic data is completely secure. While we strive to protect your information using commercially reasonable safeguards, we cannot guarantee absolute security.
We encourage users to exercise caution when transmitting sensitive information electronically.
Your Privacy Choices and Rights
Depending on your location and applicable law, you may have the right to:
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Request access to the personal information we maintain about you
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Request correction of inaccurate information
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Request deletion of personal information, subject to legal or contractual obligations
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Withdraw consent where consent is the legal basis for processing
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Opt out of receiving marketing communications
To exercise these rights, please contact us using the information provided at the end of this Privacy Policy.
We may request information to verify your identity before responding to certain requests.
Third-Party Websites
Our Website may contain links to third-party websites, booking platforms, travel suppliers, social media platforms, or other external services for your convenience.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. Your use of those websites is governed by their own privacy policies and terms of use. We encourage you to review those policies before providing personal information.
Children's Privacy
The Blue Pursuit is intended for individuals who are at least 18 years of age or who are using the Website with the involvement of a parent or legal guardian.
We do not knowingly collect personal information directly from children under the age of 13. If we become aware that personal information has been collected from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information.
If you believe a child has provided personal information through our Website, please contact us so we can investigate and, if appropriate, remove the information.
International Visitors
The Blue Pursuit primarily serves travelers residing in the United States and, where permitted, Canada.
If you access our Website from outside the United States, please understand that your information may be transferred to, processed, and stored in the United States, where privacy laws may differ from those in your country of residence.
By using this Website and providing your information, you consent to the transfer and processing of your information in the United States to the extent permitted by applicable law.
California and Other State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable law.
Where required, The Blue Pursuit will honor applicable requests regarding access to, correction of, deletion of, or limitation of the use of personal information, subject to legal exceptions and verification of identity.
Requests regarding personal information may be submitted using the contact information provided below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology, or the services we provide.
When material changes are made, we will revise the "Effective Date" at the top of this Privacy Policy. The updated version becomes effective immediately upon posting unless otherwise required by law.
Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.
Independent Travel Advisor Disclosure
The Blue Pursuit is an independent travel advisor brand affiliated with Fora Travel.
Travel bookings and reservations may be facilitated through Fora Travel and its network of travel suppliers and partners. Privacy practices relating to travel reservations, bookings, payments, loyalty programs, and supplier-specific services may also be governed by the privacy policies of Fora Travel and the applicable travel supplier.
Nothing in this Privacy Policy alters or replaces the privacy practices of Fora Travel or any third-party travel supplier.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to request access to, correction of, or deletion of your personal information, please contact us:
The Blue Pursuit
Independent Travel Advisor affiliated with Fora Travel
Email: nicole.banks@fora.travel
Website: https://thebluepursuit.com
We will make reasonable efforts to respond to privacy-related requests in a timely manner and in accordance with applicable law.
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